Date: November 22, 2016
News - 7 Things You Can Do To Place More Concrete
Over the last ten years, concrete has lost over 8% market share of the low/mid-rise building market.
To combat this issue, the National Ready Mix Concrete Association (NRMCA) Board of Directors have adopted a comprehensive building promotion plan to regain lost market share. From 2004 to 2014 concrete’s share in the building segment went from 30% down to 22%. During that same period, the wood industry’s share increased from 23% to 40%.
To reach the NRMCA’s goal of increasing concrete share from 22% to 33% within 5 years in low and mid-rise residential and nonresidential construction, your help is needed.
Here are seven things you can do to stop the slide and place more concrete:
- Support the building promotion program.
- Understand what is going on. Developers are using wood-frame to build low to mid-rise buildings.
- Be entrepreneurial and promote concrete as the material of choice for buildings.
- Reinforce the branding and messaging of the building promotion program.
- Use the promotional, technical, and human resources available through NRMCA, its partners, and BuildWithStrength.com
- Assist changing local building codes so we can build safer and more resilient buildings.
- Be the eyes and ears of the industry by identifying developers who might be open to concrete solutions for their projects.